| founded: | 2001 |
| services: | design, illustration, identity/branding, copywriting |
| likes: | practicality, consistency, simplicity, clever ideas |
| dislikes: | design for design's sake |
| obsessed with: | smart, honest design |
| quirks: | a bit taken with moss* |
* In the Northern Hemisphere, moss is usually found on the north side of trees, where cooler and wetter conditions foster the most growth.